Lonnie Duetz is a German-Dutch creative with a family legacy in retail that dates back to 1857. This long-standing entrepreneurial spirit and the drive to create have been passed down through generations — forming the foundation for her own multidisciplinary practice.

With a bachelor’s degree in Fashion Design Management and a master’s degree in Marketing and Public Relations, Lonnie’s creative approach is grounded in both artistic vision and strategic thinking. Her journey evolved further through studies in interior design and creative careers at Parsons School of Design, Pratt Institute, and the New York School of Interior Design. It was in New York, where she first lived nearly a decade ago, that Lonnie found an enduring source of inspiration and community.

“New York inspires me with its energetic spirit and vibrant community, where being surrounded by people that are way faster than you push you to grow and excel.”

After several years in the fashion industry, Lonnie transitioned her creative focus to the world of interiors, applying her skills in visual storytelling and spatial composition. Over the past five years, she has led projects and contributed to creative studios across Germany, Switzerland, Mallorca, Paris, and New York, overseeing content creation, styling, and art direction. Through this work, her passion for interior design and collectible objects evolved into a clear, personal mission — to help others connect more deeply with their environments through meaningful, timeless design.

Today, the studio stands as a reflection of this journey - offering design services, art direction, and sculptural collectibles that turn everyday spaces into curated, soulful experiences.